Building an effective website for your accounting practice: Tips and tricks

A website for any business, including accounting practices, is a must in the modern era. It provides prospective customers with additional information about your business and services. It offers a platform for existing customers to stay current on your practice’s latest news and developments.

The catch? Getting the best accounting website – an online presence that will work hard for you – is more than just having an appealing layout. Knowing website strategy, user behaviour, and giving your visitors what they need all play an essential role.

So, to help you get the most out of your online presence, we’ve put together 15 tips to assist you enhance your website.

Table of contents

Do accountants need websites?

A website enhances the number of individuals who know about your accounting business. As more individuals know about your service offerings, the more likely you are to convert them into clients.

In addition, a website can increase its reliability factors as potential clients learn about your business and the industry professionals associated with it.

What makes a good accounting website?

A combination of user-friendly features, reliable functionality, and a dedication to data security can define a good accounting site.

Tips and tricks for creating an effective accounting website

  1. Intuitive navigation bar

The navigation panel sits at the top section of any professional site. As apparent from the name, it presents site visitors with the expert services on offer and the services they were searching for in the first place.

A roadmap of some sort, the navigation panel on the top acts as a vital resource for website visitors and an interface to the various pages like About Us, Blogs, etc.

It strives to find the ideal middle way so that the CPA website owner can describe their services crisply and neatly draw and serve clients to the maximum.

For example, in the above image, the navigation bar has:

  • Services
  • Target customer
  • Industry
  • Pricing
  • Resources- blogs etc
  • CTA- Call to Action button- Schedule a meeting
  • Did you know?

Individuals scan web pages from top to bottom, from left to right, so put the navigation bar where most people expect to find it: at the very top. Use dropdown menus below each top-level category for neat and well-organised navigation.

  • Make it easy to find

You want a domain name that matches your business name or describes your organisation somehow. You can even have various domain names that point to the website.

You should implement advertising campaigns, content marketing, keyword research, and technical SEO best practices to increase website traffic.

  • Respect the need for speed

Experts found that 88.5% of online users will leave the page if it loads too slowly. In addition, the time it takes to load a website impacts the purchase decisions of nearly 70% of online customers.

Use a tool like gtmetrix or pagespeed to check website’s speed on both mobile and desktop.

Ensure the site runs effortlessly by keeping your software up to date, maximising images and videos for quicker downloads, and selecting a website host to satisfy your bandwidth demands.

  • Engaging Blogs

Great Blogs produce great traffic. Helpful, innovative blogs have a lifeline of their own. They grow in reader count over time. Furthermore, blogs are not merely for articles.

A blog is a tool for stimulating customer interest and, in some cases, creating interest in services. It can also be used to point out to the audience the advantages and special offers on services.

A blog is a fascinating means to better communicate your services’ excellence and benefits, particularly for professional CPA websites.

  • Subscription and FAQ

Periodic newsletters are a sure-shot indication of developing and maintaining relations with existing and prospective clients. Catchy newsletters from time to time are a great way to remind your active and dormant visitors of the discounts, giveaways or innovative new offerings, as well as tell the loyal customers how much you value them.

But for this to happen, you must add the ‘Subscription’ button on your web page. Using their email addresses, visitors can subscribe to newsletters.

An FAQ section is another feature that must not be neglected. It’s an excellent way to answer and warmly welcome customers’ first questions. FAQ lists can be effortlessly developed through surveys, feedback or preparing a survey by pretending to be a customer.

  • Built to be responsive

Nowadays, you can never be sure which kind of instrument someone might use to visit your website. It might be a tablet, smartphone, laptop, or desktop computer. Regardless of the device, ensuring your website design looks good is essential.

This is where responsive websites come into action.

Responsive websites for accountants ensure that the site will adapt and change depending on the platform it is built on. Your web developer should consider how various screen sizes will impact the design. Then, they must adjust the design of the pages to fit all relevant screen sizes.

  • Work on the SEO

SEO is trying to get your web page to rank higher on search engines. This is done by working with search engine algorithms to provide enough positive signals that your site will rank high when an individual searches for an appropriate term (e.g., accounting professionals in my area).

For accounting web pages, you’ll probably be looking for solutions for an area of SEO called Local SEO. This means that you aim to get found by search engines when people search nearby.

Final thoughts

Getting the most effective website for your accounting company is more than just creating something with a great layout. It must serve a purpose for prospective customers.

The above lists a few tricks and features you can incorporate into the accounting site to assist you stand out as an experienced accountant. By integrating technology with a firm understanding of who your customers are, you can present your accounting service on your website in a way that will increase conversions.